About Us
Homerville Georgia was designated as a Better Hometown Community in 1998 and gained National accreditation as a Classic Main Street Program in 2005.  Main Street programs use the nationally recognized 4-Point Approachâ„¢ for downtown revitalization and Historic Preservation.  Working in the program areas of organization, design, promotion and economic development, Main Street communities utilize local business owners, property owners, citizens, non-profit organizations, and local governments to build a comprehensive approach to sustainable downtown development.


Design means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. Design activities also include instilling good maintenance practices in the commercial district, enhancing the district's physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning. 

Our Main Street office offers free design assitance to all downtown business owners and potential business owners.


Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. By getting everyone working toward the same goal, our Main Street program can provide effective, ongoing management and advocacy for downtown or neighborhood business district. A governing board of directors make up the organizational structure of volunteer-driven revitalization programs, and monthly activity reports are required for maintaining certification. Volunteers are coordinated and supported by the Main Street Manager. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.


Promotion takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in the commercial district. Advertising, retail promotions, special events, and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region. Promotions communicate our commercial district's unique characteristics, business establishments, and activities to shoppers, investors, potential business and property owners, and visitors. 

For more information on our promotional activities, please see our Events page.

Economic Restructuring 

Economic restructuring strengthens our community's existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today's consumers.

Please contact our office to find out more about what we can do to help your business succeed! 912-487-0815

Staff & Board

Diane West - Main Street Manager
Len Robbins- Board Chair, Lisa Conner, John Hughes, Bill Murray, Lorraine Richardson, Layne Varnedoe, Carol Glaze and J.E. Witherspoon